Bershka was created in 1998 as a new brand of the Spanish group Inditex. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, has consolidated its brand image in 100 shops; Today, 18 years on, the chain has over 1000 shops in more than 70 countries. Bershka has a sales area of over 455,000 square meters. The company’s business encompasses the design, manufacture, distribution and sale of fashion in the shops. Bershka’s public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.